New Frontiers Natural Marketplace

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New Frontiers is a huge Eco Supermarket stocked full of organic produce and general groceries offered with the Earth and your well-being in mind.
It is a large eco-business well loved by the community and is a central hub for the sustainably minded people in Sedona.

"We at New Frontiers have always been enthusiastic supporters of organic foods. It is our belief that growing and supporting organics is one of the best things we can do for ourselves, for our children, and for our earth. New Frontiers had been organically farming several acres in the Salt Lake City area, and in 1991 we took a big leap and purchased a 53-acre ranch near Buellton, California. The idea was to create a year-round growing environment, providing our shoppers with fresh, affordable organic produce. By the fall of 1992, the New Frontiers Farm (also called Nojoqui (NAH-hoe-wee) Farm) was shipping our own organic produce to our stores in Arizona and Utah.

Supporting Our Earth

Supporting our EarthWe believe that striving to live our ideals every day is the best way to transform our world. So, in 1991, New Frontiers purchased an old horse ranch, with plans to grow our own certified organic produce. Located on the gorgeous central coast of California, the New Frontiers Farm , also called Nojoqui (NAH-hoe-wee) Farm, is a physical manifestation of our deep commitment to organics. “Nojoqui” is the local Native American word for “peaceful valley,” and it aptly reflects our intention to live in harmony with nature and all its myriad life forms. Rather than spraying with pesticides to protect our crops, we rely instead on the balance of nature. We have learned that if we feed our soil with plant residues and quality compost, it will feed our plants with a balanced diet of time-released nutrients. In essence, we grow the soil and the soil grows the plants. We might have a few small holes and a few bugs on our leaves, but we think that’s a heck of a lot better than releasing disease-causing chemicals into the ground, the water and the air."

updated 07/2013 by Sedona Arizona